So much money has been thrown into the sea of advertising and the only reason behind the facade is to sell things to consumers whose minds have been awashed with the false sense of security which they believe stuff could bring; and meanwhile being hooked on to the new and the latest like a parasite. Advertising implants a fantasy in our minds that we instantly want, with a feeling of lack wherever we turn to. I used to purchase fashion catalogue for my online purchase of work clothes and looking back, I am not sure if I was avant-garde or just plain dumb. I am no longer interested in the pretty boxed advertisement and a huge 'no junk' label is conspicuous on my letterbox. I opt out by not watching ads. I hated it when I see ads popping up on websites and I steer clear from them. Isn't it loud and clear that these are just gimmicks which warrant a psychological effects on our brains which can be detrimental if we don't put a stop to it?
I am hardly spending money these days. I guess the supply is much greater than my demand for stuff and it has come this far that I am no longer interested in getting more. I find window shopping pointless and exhausting. I have stopped visiting bookshops as my little home library is beaming with books which I haven't touched since the purchase. Thanks to the weather, I prefer to stay in in an air-conditioned room to being out in the scorching heat. I am also testing myself if I can survive without having something I always have such as my Chanel bleue. I believe I have the basic neccessities met so more things and more money doesn't make me any happier.
The moment you decide on the road to minimalism, it is the beginning to an awareness as to how much you really need to be happy. There is no way back to the excesses offered by consumerism. Once you find a better way, there is no way back to the place your thoughts and actions lived before. When you have come to the realization that you already have enough, then you are ready to embark on the journey of unconsuming. That is liberation to me.
No comments:
Post a Comment